Bored with your ideas? Squeeze them through a basketball.

Bored with your ideas? Squeeze them through a basketball.

Bored with himself and with his ideas, Castlemaine artist—Andrew Goodman, gave his ideas to FlimFlam.

“Artists can get caught up in being over-critical of their own work,” explains Andrew. “And as a result, they can find themselves stagnant.”

“FlimFlam came about through handing my soft sculptures to documentary photographer and film maker—Lucy Brown, to turn them into something else.”


FLimflam, 2016 Goodman Brown


FlimFlam is Andrew’s latest show, created with Lucy Brown (Kathryn McCool’s nonde plume), opening Saturday the 12th of November at the La Trobe University Visual Arts Centre, Bendigo.

I completely understand this feeling Andrew is describing. I struggle often in my work as an artist and also a business owner. The creeping doubts, “Am I doing this right? Will this work? Does my idea make sense? Is this the right answer?” (and so on… in frustrating, fearful, never-ending, unproductive inner-thinking).

This inner struggle of innovation versus doubt, inspired my blog series how creativity grows business. Interviewing people from all industries and walks of life; finding out how they renew, innovate and grow their business with creativity.

People have previously identified elements such as listening, playing, diversity and other processes/practices essential for creativity. For Andrew and Lucy, they let go of being precious—and let their making become FlimFlam. (deceptive nonsense)

In their exhibition statement, Goodman and Brown describe their collaboration as, “A generative game in the surrealist tradition. Combining change, contrasting intentions with a dose of malicious violence.”


FLimflam, 2016 Goodman Brown

Lucy has squeezed Andrew’s pink soft sculptures through a basketball, hurled them through the air and squished them with a rock or pinned them with a hammer.

Gosh—who treats other people’s ideas like that?

Do you remember Wacky Races and Road Runner? They were children’s cartoons of endless gags of indignity performed on each other.



“Lucy had the idea to respond to my work using the language of these cartoons,” Andrew shares. “When you let go of the preciousness of your work, you generate new ideas.”

Both Lucy and Andrew are interested in aspects of surrealism. Using rules of making (that Andrew calls surrealist automatism) they find the uncanny, disturbing and the humorous in their artwork and ideas.

Andrew completed PhD at Monash University in 2015 and is publishing his first book next year called “Gathering Ecologies.” For Andrew, art offers a different experience and a way to imagine something different. Sci-Fi also informs his thinking to move beyond “what is known.”

View more of Andrew’s work at his website


if you can imagine it you can build it

2016-11-08T05:41:00+00:00 November 8th, 2016|Categories: Creative Business Inspiration|Tags: , |