In the era of the “selfie”
it is a crazy idea to write about getting comfortable in front of a camera.
I have many clients who I work closely with to develop their online profile. When I mention the value of having their face on their web site and social media they quickly disconnect from me. It is amazing how quickly their body language changes and their voice becomes unconfident and their eyes loose their sparkle, and then they say to me “I hate getting my photo taken.”
When you are working on making your online profile visible this means telling your story using words and pictures. My client’s Facebook views always sky rocket when they post pictures of themselves on their business page, creating real impact in a time when to have decent facebook views you need to “pay” for them.
Here are some quick tips to feeling more comfortable behind the camera.
- Stand side on to the camera, looking over a shoulder
- Lean in – lean into the person you are with or into whatever you are being photographed with – make it cosy, relaxed and comfortable – “nothing to hide here!”
- Check your posture, pull back your shoulders – sit and stand up straight, yet relaxed. Know who you are and what you have got to give in your posture.
- When you look into a camera think about how much value you are giving to the client – let that value and good stuff shine out of your eyes.
- Pretend you are having the best time ever! Fake it till you make it!
- To quickly pick up energy and a “real smile” I like this tip from Bec of Red Line Photography – think of your partner in their underwear! – see it is working right now!
Anita Dickons of Above the Line Thinking is refreshing her online profile and to take it to the next level she worked with a professional photographer. They took portrait shots in the studio, and in the places where Anita coaches and conducts workshops. Showing the energy and friendly professionalism story behind her work. Anita looks fresh, contemporary and professional in this shot – the kind of coach I would love to have in my business. You can follow Anita on Facebook here.
Anita of Above the Line Thinking with a Client. Photo by Redline Studio. Anita is refreshing her website and developing a digital strategy with Create Business.