Karen Corr, the director of Make A Change Australia describes working with Create Business as adding value.
As a small business with big impact and geographical reach she is crafting a team of people around her to compliment her skills. Enabling her to work on her business, rather than in her business.
Using the Create Business online strategy template we established Make a Change’s target audience. Knowing your audience guides decision-making about the usefulness and relevance of content published on your web site, social media, resources and newsletters. To attract both search engines and potential clients or participants to a web site it is important to understand your audience and what their needs are, and what key words they use searching for solutions.
Create Business is super excited to be working with Make A Change – we have created a plan with a editorial calendar of activity that engages, inspires and builds knowledge around the important work of changing communities for the better. Karen realises that her website and social media are integral to connecting with her audience. VECCI recommends to embrace social media, ignoring it will disadvantage you. This sounds a bit scary and not an ounce fun! Make a Change are shining light that using your web site effectively and being present online isn’t a chore, rather integral to core business. And fun – check out #MyBikeBendigo – and see how the people of Bendigo are making positive change with their bikes!