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Mind Australia engaged Create Business to launch a new business service in Central Victoria. Our brief was to engage key stakeholders, local media and target audience to attend event. Design event, manage all communications including at the event and PR activity.
Deliverables: Stakeholder and engagement plan This process can include a communication plan identifying overall objectives of the event and the events key messages. Stakeholders are identified their needs, issues, modes of communication and key messages.
Outcomes : Over 100 people attended, coverage from all local media outlets from radio, print to television. Attendance to the service increased by 80% due to media coverage and community engagement activity.
Solution: Analysis of the internal and external stakeholders’ relationship with the organisation, construction of key messages and their modes of communication delivery, and the engagement of the internal team in communications to lead the acknowledgement and celebration of the growth of the organisation.
Outcome: Positive media-coverage across six regional media outlets. Four local community events organised by internal staff. Stakeholders engaged with appropriate communications, and internal data-bases up-to-date. Development of new resources to communicate the capacity and benefits that the organisation delivers to its partners, community and other stakeholders.
Stay Social a new accommodation business in Bendigo, with a big point of difference. Their accommodation is all about connecting people of all abilities. Create Business developed an online strategy for the Stay Social team, their website and established a social media presence.