Create Business was engaged to deliver a brand re-fresh of a Central-Victorian-based organisation expanding into a State-based organisation; whose identity is intrinsically linked to its local culture.
Solution: Analysis of the internal and external stakeholders’ relationship with the organisation. Construction of key messages and their modes of communication delivery. Engagement of internal team in communications to lead the acknowledgement and celebration of the growth of the organisation.
Outcome: Positive media-coverage across six regional media outlets. Four local community events organised by internal staff. Stakeholders engaged with appropriate communications, and data-bases refreshed. Development of new resources to communicate the capacity and benefits that the organisation delivers to its partners, community and other stakeholders.